A Lead Assistant That Turns Visitors Into Qualified Enquiries
The XICBOT lead assistant engages visitors in chat, asks targeted follow-up questions about needs, scope and timeframe, captures contact details, pre-fills forms and hands structured leads straight to your inbox or CRM. A conversation instead of a form wilderness — around the clock, GDPR-compliant, hosted in Germany.
24/7
enquiries even after hours
in seconds
first follow-up instead of waiting
1
conversation instead of a form
structured
leads straight to inbox or CRM
Most enquiries are not lost at the completed form but before it: a visitor has a question, does not find the answer right away, balks at a long form with many required fields and leaves the page. The XICBOT lead assistant closes exactly this gap. Instead of offering a rigid form, it holds a short conversation: it answers the open question from your website content, asks the right follow-up questions to understand the need, captures the contact details along the way and hands over a cleanly structured lead to your inbox or CRM at the end. What is asked most often in these conversations you later see in the conversation analytics, so you can improve both the assistant and your website in a targeted way.
How a visitor becomes a qualified lead
What the Lead Assistant Takes On
A lead assistant is more than a chat window with a contact form behind it. It understands what the visitor needs, asks the right questions and ensures that what reaches you is not an anonymous note but a complete, pre-qualified enquiry. The following six tasks form the core — each can be tailored to your business, for example with mandatory details, responsibilities or an initial assessment.
Qualifies With Follow-Up Questions
The assistant asks targeted follow-up questions about need, scope, timeframe and — where it fits — budget. So you receive not an empty enquiry but a lead your team can work with right away.
Captures Contact Details
Name, email, phone and request are gathered naturally in the conversation, not in an intimidating block of form fields. Only the details you really need.
Pre-Fills Forms
From the conversation the assistant pre-fills your contact form and, on request, submits it. The visitor only confirms instead of typing field by field.
Hands Over to Inbox or CRM
The finished lead lands structured in your inbox or directly in the CRM — with full conversation context, so your reply is personal and fitting.
Requests a Callback
Those who prefer to call leave a callback request with a preferred time. If an appointment fits better, the assistant seamlessly points to the booking assistant.
Hands Over to a Human
If an enquiry becomes complex, urgent or sensitive, the assistant passes it to a team member with full context — live or via ticket or email. It replaces no one, it prepares the ground.
Try XICBOT live
This is not a video or a recording — you are chatting with a real assistant trained on XICBOT. Ask a question or click an example to start.
This demo processes your input to reply — also via a provider outside the EU (standard contractual clauses). Please do not enter sensitive data. Click “Understood” to start the chat. Privacy
Reading and Acting — Both in One Conversation
For a lead assistant to truly qualify rather than just harvest data, it needs to do two things: read the context of the enquiry from your content and then perform real actions in your systems. XICBOT combines both in one continuous conversation, without the visitor having to leave the page or hunt for a separate form.
Reads — the Context Behind the Enquiry
Before the assistant qualifies, it understands what the matter is about. It reads your website content, service descriptions, price lists, FAQ and opening hours and answers the visitor's open question first. Only then does it ask the follow-up questions that fit this specific enquiry — different ones for an offer interest than for a support question. This makes the conversation feel like helpful advice rather than an interrogation.
- Website content, services and subpages
- Price lists, tariffs and service scopes
- FAQ, documents and data sheets
- Opening hours, locations and responsibilities
Acts — Captures, Pre-Fills, Hands Over
A finished lead grows out of the conversation. The assistant captures the contact details, pre-fills your contact form, submits it on request and hands the structured lead to your inbox or CRM. On request it also creates a support ticket or records a newsletter sign-up — every action only with clear permissions. How the connection to your CRM and other systems works is covered under tool control.
- Capture contact details and request in a structured way
- Pre-fill and submit the contact form
- Hand the lead to inbox or CRM
- Request a callback or create a support ticket
How a Structured Lead Comes About
The path from the first click to a qualified enquiry runs in four natural steps. For the visitor it feels like a short, helpful conversation. Behind it, a complete lead grows for you that can be handled without any follow-up chasing.
Visitor Asks a Question
A visitor opens the chat because they want to know something — about a service, a price or the right solution for their situation. The assistant greets them in line with the page they opened and answers the question immediately from your content instead of pointing them to a form.
Why a Funnel Works Better Than a Form Wilderness
Long forms are the most common reason enquiries fizzle out along the way. Every extra required field costs interested visitors, especially on the smartphone, from which more than half of website visits come (Statcounter). A funnel that begins as a conversation lowers exactly this hurdle: the visitor enters with a question, not with an obligation, and is guided step by step to become a qualified lead. Our project experience shows again and again that a low-threshold entry brings more and at the same time better enquiries than a form with many fields.
- Low entry barrier: a question instead of an empty form
- Only relevant details, in the flow of conversation rather than a field block
- Pre-qualified, so your team no longer has to chase follow-ups
- Immediate confirmation, so the visitor is not left in the dark
- Around the clock, even when no one is on the phone or in the inbox
- Structured handover to inbox or CRM with full context
A Lead Assistant Does Not Replace a Form — It Makes It Easier
Pro package · net plus VAT
- Pro with form pre-filling and conversation analytics from 149 € per month net
- Start with lead capture from 49 € per month net, setup from 990 € net
- Individual CRM and tool connection from 4,900 € net setup
- Free initial consultation and demo with a test assistant for your website
The lead assistant with form pre-filling, callback and appointment functions plus conversation analytics is part of the Pro package: operation from 149 € per month net plus a one-time setup from 2,900 € net (individual training and integration). For plain lead capture on a website, the Start package from 49 € per month net is often enough, setup from 990 € net. Individual CRM and tool connection from 4,900 € net setup. Every project begins with a free initial consultation and a free demo.
Classic Form or Lead Assistant
A contact form is better than no way to get in touch. A lead assistant, however, starts earlier and delivers more usable enquiries from the same stream of visitors. The comparison shows where the difference lies in everyday practice.
| Feature | Classic Contact Form | XICBOT Lead Assistant |
|---|---|---|
| Entry point | empty form with many required fields | a short question in chat, without a hurdle |
| Open question upfront | stays unanswered, visitor drops off | answered immediately from your website content |
| Qualification | does not happen at all | targeted follow-up on need, scope, timeframe |
| Data entry | type field by field, often on a smartphone | form pre-filled from the conversation, just confirm |
| Handover | an email without context | structured lead to inbox or CRM with context |
| Availability | reply only on the next working day | around the clock, with immediate confirmation |
Typical Usage Scenarios
We would rather advertise what a lead assistant can do than with invented success stories. The following journeys are anonymized and illustrative and show how the assistant can be used in different situations.
From First Visit to Qualified Enquiry
Illustrative examples from typical project histories (project experience) — anonymized.
Concrete Results on Request
We do not promise a fixed number of leads. We build an assistant that lowers the entry barrier, qualifies in conversation and hands over every enquiry structured and with context — transparently and step by step.