Blog
Articles on assistants, knowledge bases, law and operations.
In plain language
This page lists all articles from our blog. The newest articles come first. They are about assistants on a website. They also cover knowledge, law and running an assistant. You can pick a topic. Then you only see the articles on that topic. Click an article to read the full text.
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Function Calling: How an Assistant Uses Your Tools
How an AI assistant uses function calling to take appointment requests and to read and control your CRM, inventory and ticketing, with clear approvals per step.
AI assistants & automation12 min read
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Chat Widget Placement: Position, Timing, Greeting
Where the chat widget belongs, how big it may be on mobile and when to engage proactively without annoying anyone. Plan placement, timing and starter message.
E-commerce & conversion12 min read
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Prompt Injection: Securing Your AI Assistant
Why prompt injection tops the OWASP Top 10 for LLM applications, what direct and indirect attacks are, and which guardrails protect your AI chat assistant.
Law, privacy & accessibility12 min read
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Product Cards and Cart Directly in the Chat
How product cards and a cart right in the chat turn advice into sales: cross- and up-selling, addressing cart abandoners and connecting a Shopware CE shop.
E-commerce & conversion14 min read
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Defining a Brand Voice for Your AI Assistant
Brand voice for your AI assistant: define tone, form of address, persona and guardrails so it sounds like your brand on every channel. With a checklist.
AI assistants & automation13 min read
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Building the Knowledge Base Your AI Chat Needs
Which content an AI chat really needs: how to structure, curate and keep FAQs, prices, processes and policies up to date so answers stay reliable.
AI assistants & automation12 min read
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Custom AI Assistant vs. Standard Chatbot
Custom-trained AI assistant or kit-based chatbot? Answer quality, source binding, upkeep and conversion compared side by side. Find the approach that fits you.
AI assistants & automation14 min read
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Recovering Cart Abandonment With a Shop Chat
Around 70 percent of carts are abandoned (Baymard). How an AI chat spots hesitation, answers shipping questions in the chat and keeps buyers from leaving.
E-commerce & conversion12 min read
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When Your AI Assistant Should Hand Off to a Human
When an AI chat should hand off to a human: the four triggers, full context transfer without repetition and a clearly visible option to reach your team.
Customer service & analytics12 min read
Which enquiries should your assistant take on?
The articles show how assistants work in service, shops and advice. For your business we tell you personally which enquiries an assistant can take on and what stays with your team.