AI traffic to retail sites grew 393 percent in Q1 2026 (Adobe) and converts better than other channels. What that means for a mid-sized online store.
On 12 May 2026 the OLG Hamm ruled that companies are liable for misleading statements made by their AI chatbot. What the judgment means for operators.
What does an AI chat assistant cost, what does it return and when does it pay off? The sober business case with costs, revenue levers and a worked example.
How to embed an AI assistant cleanly into your website or shop: a lean widget instead of heavy bundles, first-party and without hurting your load time.
The EAA has applied since 28 June 2025: what an accessible AI chat assistant needs - keyboard operation, screen readers, visible focus and WCAG 2.2 AA.
Why a language model invents facts and how a knowledge base with RAG binds answers to your content: source binding, confidence thresholds, honest handover.
From 2 August 2026, Article 50 of the AI Act applies: users must be able to tell they are chatting with an AI, not a human. What it means for your website chat.
Analyze chats systematically: spot common questions and knowledge gaps, measure popular products and conversion, and improve your assistant with real data.
An in-product AI assistant answers onboarding questions from your docs, catches recurring support cases and hands complex cases to your team with context.