An assistant on your website answers questions that would otherwise land in the inbox or on the phone — provided it knows the right content and knows when to hand over. This category explains how such assistants are built: a knowledge base from your own pages and documents, defining the topic boundary, dealing with unclear questions, handover to humans, logging and improvement during operation. Added to this is automation in the background — pre-qualifying enquiries, preparing appointments, passing data into existing systems. We describe which tasks can sensibly be delegated and where human handling remains necessary, without overstating what the technology can do. We also show how to define the topic boundary cleanly so an assistant hands over rather than giving an uncertain answer.
64 percent of smartphone users have already used voice assistants (Bitkom). How voice input works in a website chat, what it costs and which rules apply.
A multilingual AI assistant detects each visitor's language and answers consistently from one knowledge base. Win international customers without extra effort.
Show open calendar slots, book appointments, confirm and secure them with reminders: how an AI chat assistant relieves the phone and the reception desk.
The path to your own AI chat assistant in six phases: briefing, content, training, testing, go-live and fine-tuning. What businesses should prepare.
How an AI assistant uses function calling to read and control your calendar, CRM, inventory and ticketing: read and write with clear approvals, not rigid menus.
Define tone, form of address, persona and guardrails so your AI assistant sounds like your own brand and stays consistent across every channel.
Which content an AI chat really needs: how to structure, curate and keep FAQs, prices, processes and policies up to date so answers stay reliable.
Custom-trained AI assistant or standard kit-based chatbot? Answer quality, source binding, real actions, upkeep and conversion compared side by side.
An AI chat assistant understands questions, reads your website and shop and acts: product cards, cart, bookings, leads. The basics and benefits explained.